A Harley-Davidson Senior Sales Consultant drives dealership revenue by delivering premium, expert-level sales experiences, focusing on high-volume motorcycle sales, customer relationship management, and mentorship. They require 2–3+ years of experience, deep product knowledge (motorcycle endorsement preferred), and strong, proven closing skills to meet or exceed monthly sales goals.
Key Responsibilities
- Sales Execution: Proactively sell new and used motorcycles, achieving assigned sales quotas and maintaining high customer satisfaction.
- Customer Experience: Guide customers through the buying process, including needs assessment, feature demonstration, demo rides, and delivering the bike as an "event".
- Customer Relationship Management (CRM): Manage a sales pipeline, follow up on leads, and generate referrals.
- Product Expertise: Maintain extensive knowledge of Harley-Davidson motorcycles, parts, accessories, and MotorClothes.
- Team Leadership: Act as a role model and mentor to junior sales staff, sometimes assisting with training or sales techniques.
- Cross-Selling: Collaborate with Finance & Insurance (F&I), Parts, and Service departments to ensure a complete customer solution.
- Dealership Support: Participate in events, demo days, and maintain showroom appearance.
Required Skills and Qualifications
- Experience: Proven, experienced sales professional, ideally with 2–3+ years in automotive/powersports.
- Licensing: Valid driver's license with a motorcycle endorsement required.
- Skills: Exceptional communication, negotiation, and closing skills.
- Attributes: Passion for the Harley-Davidson brand, self-motivated, and outgoing personality.
- Technical Proficiency: Ability to use CRM software and computer systems.
- Schedule: Flexibility to work weekends and high-traffic event days
Sales Experience Required
Ability to Speak a second language preferred
One year of related experience and/or training; or equivalent combination of education and experience.
Sales skills, great communication, and excellent customer service skills are a must.
Organization and thorough follow-up skills are necessary for staying in touch with the client prior to and after the sale.
Current valid driver’s license is required for all employees.
Mathematical skills including, add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
Benefits Include:
Our team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization.
Our team members also enjoy a comprehensive benefits program including:
Medical, Employee discounts on vehicle purchases, parts and service Paid-time-off
Comprehensive employee recognition programs.
Continued training through the manufacturer.
Opportunities for career advancement.
When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits.
Simply put, you'll experience the best that a career in the Motorcycle industry has to offer.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary.
We are an Equal Opportunity Employer and a drug free workplace.
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