Job Title: Marketing Strategist
Location: Philadelphia, PA
Job Type: Full-time
Job Overview:
We are seeking an experienced and innovative Marketing Strategist to join our dynamic team. The ideal candidate will play a pivotal role in shaping the company’s marketing strategies, driving brand awareness, customer engagement, and business growth. As a Marketing Strategist, you will analyze market trends, develop creative marketing campaigns, and implement strategies that align with business objectives. You will work closely with cross-functional teams, including sales, product development, and creative, to ensure cohesive and impactful marketing efforts.
Key Responsibilities:
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Market Research and Analysis: Conduct in-depth market research to identify customer needs, market trends, and competitive landscape, leveraging insights to inform marketing decisions.
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Campaign Development: Create and oversee the execution of multi-channel marketing campaigns, including digital, social media, email, content, and offline initiatives.
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Brand Positioning: Enhance the company's brand positioning and develop a clear messaging strategy that resonates with target audiences.
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Performance Measurement: Track, analyze, and report on the performance of marketing initiatives, using data-driven insights to refine strategies and optimize ROI.
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Collaborate Across Teams: Work closely with the product, sales, and creative teams to ensure that marketing strategies support product launches, sales initiatives, and overall business objectives.
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Content Strategy: Oversee the creation of high-quality content, ensuring it aligns with brand messaging and marketing goals.
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Customer Insights: Leverage customer data and feedback to drive personalized marketing strategies that improve customer acquisition and retention.
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Budget Management: Plan and manage the marketing budget, ensuring efficient allocation of resources to maximize results.
Benefits:
- Competitive salary and bonus structure
- Health, dental, and vision insurance
- 401(k) plan with company match
- Professional development opportunities
- Flexible work environment
- Strong knowledge of marketing principles, branding, and digital marketing.
- Proficient in marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) and CRM platforms.
- Excellent communication and presentation skills.
- Creative thinker with strong problem-solving abilities.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
