Are you a dynamic and results-driven marketing professional with a passion for the automotive industry? Do you thrive in a fast-paced, creative environment? Steve Padgett's Honda of Lake Murray is looking for an experienced Marketing Manager to join our team!
As a family-owned and operated dealership, we pride ourselves on fostering a healthy balance between work and family life. We believe in taking care of our team, because when our people are happy, our customers are too!
Key Responsibilities:
- Website Management: Oversee and optimize the dealership’s websites, ensuring they’re user-friendly, up-to-date, and aligned with the brand’s messaging.
- Analytics & Reporting: Track, analyze, and report on the performance of all marketing campaigns and digital platforms. Use data insights to drive strategies and measure ROI.
- Liaison Between Agency and Partners: Act as the main point of contact between our advertising agency, media partners, and internal teams. Ensure seamless communication and collaboration to execute marketing campaigns.
- In-Store Marketing: Develop and implement marketing strategies to drive foot traffic, increase sales, and enhance the in-store customer experience.
- Social Media Strategy: Lead social media efforts across various platforms, engaging with customers, developing content, and managing paid campaigns.
- Event Management: Plan and execute automotive events, including new model launches, customer and employee appreciation events, and activations, in store and in the community.
- Employee Engagement: Foster a strong internal brand culture through effective employee engagement campaigns, ensuring team alignment with marketing goals and values.
- Creative Direction: Work closely with design and content teams to produce compelling marketing materials (digital, print, video).
- Budgeting & Financial Management: Develop and manage the marketing budget, ensuring efficient allocation of resources across all campaigns and initiatives. Monitor expenses, track performance against budget, and make adjustments as needed to meet targets.
- Additional Duties: Take on any additional marketing responsibilities that may arise, demonstrating a proactive approach to problem-solving and growth.
Qualifications:
Bachelors Degree in Marketing or related field required.
- Proven Experience: Marketing and significant time spent in an advertising agency environment.
- Strong Communication Skills: Ability to effectively communicate with stakeholders, agency partners, and internal teams.
- Analytical Mindset: Proficient in using analytics tools to track performance and optimize campaigns.
- Creative & Strategic: Strong ability to develop creative strategies that align with business objectives.
- Multitasker: Experience managing multiple projects at once, with a keen eye for detail.
- Automotive Passion: A genuine interest in the automotive industry and an understanding of its unique marketing challenges.
- Budgeting Experience: Proven experience in managing and optimizing marketing budgets to ensure maximum return on investment.
What We Offer:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A collaborative and innovative work environment
If you're ready to make an impact and drive our brand’s marketing efforts forward, we'd love to hear from you. Apply today!
Qualifications:
Bachelors Degree in Marketing or related field required.
- Proven Experience: Marketing and significant time spent in an advertising agency environment.
- Strong Communication Skills: Ability to effectively communicate with stakeholders, agency partners, and internal teams.
- Analytical Mindset: Proficient in using analytics tools to track performance and optimize campaigns.
- Creative & Strategic: Strong ability to develop creative strategies that align with business objectives.
- Multitasker: Experience managing multiple projects at once, with a keen eye for detail.
- Automotive Passion: A genuine interest in the automotive industry and an understanding of its unique marketing challenges.
- Budgeting Experience: Proven experience in managing and optimizing marketing budgets to ensure maximum return on investment.
