Job Title: Marketing Executive
Location: Philadelphia, PA
Employment Type: Full-Time
Reports To: Marketing Manager
Job Overview
We are seeking an innovative and driven Marketing Executive to join our team. The role focuses on planning and executing marketing initiatives to strengthen the company's brand presence and support business growth. The successful candidate will work across various channels to reach our target audience and deliver measurable results.
Key Responsibilities
- Campaign Development: Plan and execute marketing campaigns, ensuring alignment with company goals.
- Market Research: Analyze market trends, customer behavior, and competitor strategies to inform marketing efforts.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and retain customers.
- Event Planning: Coordinate promotional events, trade shows, and product launches.
- Performance Analysis: Monitor and report on the effectiveness of campaigns using analytics tools.
- Collaboration: Work closely with sales, product, and design teams to ensure cohesive messaging.
- Proficiency in marketing tools like Google Analytics, CRM platforms, and social media management software.
- Strong writing and editing skills.
- Ability to analyze data and translate insights into actionable strategies.
