Digital Marketing Assistant
Position Overview:
The Digital Marketing Assistant will directly support the Digital Marketing Director in implementing and managing digital marketing strategies for Victory Automotive Group. This role requires an experienced automotive professional who is detail-oriented, digitally savvy, proactive in solving problems, and adept at chasing down solutions. The ideal candidate must have a comprehensive knowledge of car dealership sales and service operational processes.
This is an on-site position based in our corporate office.
This job description summary outlines core aspects of this position, but additional duties may be required on a routine basis. This job description does not constitute the complete responsibilities for this position.
Responsibilities:
- Assist in the planning, execution, and optimization of digital marketing campaigns across various channels including Google Ads, Facebook, Cars.com, Autotrader, Carfax, CarGurus, and TrueCar.
- Monitor, automate, and report performance tracking of digital marketing initiatives across multiple platforms, at scale, including website analytics, campaign effectiveness, ROI, and KPIs.
- Coordinate with dealerships, General Managers, BDC departments, and internal teams to gather information, updates, and approvals for digital marketing initiatives.
- Write and manage new content creation and updates for DealerInspire dealership websites, social media, and email marketing campaigns.
- Maintain and optimize Google Business Profiles for multiple dealership locations.
- Conduct market research and competitor analysis to identify new digital marketing opportunities.
- Actively address and resolve digital marketing-related challenges, demonstrating a persistent approach to problem-solving.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- Proven experience in digital marketing within the automotive industry.
- Familiarity with automotive industry platforms including Elead CRM, Reynolds DMS, vAuto inventory management, DealerInspire websites, Cars.com, Autotrader, Carfax, CarGurus, and TrueCar.
- Deep understanding of sales and service operational processes within automotive dealerships.
- Experience working closely with BDC departments and General Managers of car dealerships.
- Excellent organizational, time management, and problem-solving skills.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to handle multiple projects simultaneously and meet deadlines.
Compensation
- Competitive Pay Based on Experience
- Medical Benefits
- Paid Vacation
- Opportunities for Career Advancement and Professional Development
- Professional Workplace
- Drug Free Workplace
- Opportunity for Advancement
- Direct Deposit
- 401(k) with Company Match
Victory Automotive Group is family owned and operated since 1997 with over 40 locations across the United States. We provide the best opportunities for all employees, customers, communities and each manufacturer we represent. Our continued commitment is to improve our dealerships and services to satisfy our customer’s wants and needs 100 percent of the time and always provide a pleasant, informative and professional experience.
Victory Automotive Group is always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online job application!
Victory Automotive Group is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this position. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary.
We are an Equal Opportunity Employer and a drug free workplace.
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