MARKETING SPECIALIST
Are you interested in joining a growing business that is committed to family, promotes employees from within, is passionate about protecting the environment, has an inspiring company culture, and is actively involved with the community and local charities? If so, this opportunity might be for you!
THE POSITION: The Marketing Specialist works closely daily with the Marketing Specialist Team Lead, Brand Marketing Managers, Marketing Specialists and Co-op Specialist on the coordination and execution of marketing initiatives, creative design, website updates, social media efforts, online directory management, and manufacturer co-op compliance. This key team member is responsible for the coordination and organization of projects across the corporate marketing team and reports to the Corporate Marketing Manager.
THE PERKS:
- Competitive Compensation
- Employee Referral Program
- Employee Discounts on Sales and Service
- Benefits Package (Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, Pet Insurance)
- Voluntary Benefits (Flexing Spending Account, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, Legal & Identity Theft Protection)
- 401(k) and Employer Match
- Holiday Savings Program with Employer Match
- Paid Time Off
- Holiday Pay
Skills & Qualifications:
- Team Oriented.
- Self-Motivated.
- Organized and Efficient.
- Excellent communication and time management skills.
- Shares feedback well and has a desire to learn.
- Detail and task oriented.
- Strong written and verbal communication skills.
- Project management.
- Google Analytics.
- Adobe Suite.
Education and Experience:
- 1+ years in marketing or communications position.
- Proficient in Microsoft.
- 1+ years of social media marketing (experience in automotive social media a plus)
- Excellent knowledge of social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat, YouTube, Pinterest
- High school diploma or GED certificate preferred.
- Previous experience in marketing is a plus.
- Video creation and editing a plus.
- Content Creation a plus.
Essential Duties & Responsibilities:
- Communication with Brand Marketing Managers, Marketing Specialists, and Co-op Specialist
- Communication with dealership management team and sales and service team members
- Project coordination and completion by specified deadlines
- Analyze performance metrics and provide actionable insights to improve ROI.
- Collaborate with creative and content teams to align ad creatives with campaign goals.
- Manage budgets, track spend, and report on campaign performance.
- Stay up-to-date with the latest trends and best practices in digital advertising.
- Knowledge of OEM, and LaFontaine Automotive Group brand guidelines
- Assists in execution of marketing efforts across all LaFontaine Automotive Group locations. This includes but is not limited to: project management, website audits and updates, online directory audits and updates, digital advertising execution (SEO, SEM, Social, display, video), creative design, email campaign development and distribution, traditional media execution (television, radio, print, direct mail, billboard, events, etc.), manufacturer compliance and pre-approvals, other assigned marketing tasks, third-party listing site audits and management, manufacturer pre-approvals, co-op compliance, documentation collection and reimbursement submissions.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- Must be able to access and navigate each department at the organization’s facilities.
THE COMPANY:
Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 54 retail franchises, 9 collision centers and 34 Michigan retail locations. The group employs nearly 2,500 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities. The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Jeep, KIA, Lincoln, Mazda, RAM, Polestar, Subaru, Toyota, Volvo, and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit www.familydeal.com for additional details.
Our Mission: To Build Lifelong Relationships that Connect Families, Strengthen Communities, and Personalize the Automotive Experience.
Our Core Values: Accountability, Responsibility, Respect, Communication, Teamwork, Passion.
LaFontaine Automotive Group is an equal opportunity employer.
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